Royal Victoria Place is delighted to welcome Søstrene Grene to the shopping centre following the RVP’s recent acquisition by Tunbridge Wells Borough Council. 

Søstrene Grene is a Danish retail chain which since 1973 has worked to bring beauty and joy to everyday lives through ever-changing aesthetic design made to create and support moments of ‘hygge’.

The brand offers a wide and affordable assortment within home interiors, furniture, hobby items, kitchen supplies, children’s toys, specialty food and candy, gift-wrapping, party supplies and more. The family-owned company is now managed by the second generation after the founders from the headquarters in Aarhus, Denmark, while the stores are mainly run on a joint venture or franchise basis. The chain holds over 280 stores across Europe as well as currently webshops in 14 markets including the United Kingdom.

Søstrene Grene aims to have 50 stores across the UK within the next 3-4 years.

Read more about Søstrene Grene on https://sostrenegrene.com/ or on the press site here: https://press.sostrenegrene.com/

Mikkel Grene, CEO and co-owner of Søstrene Grene, said: “We are very much looking forward to opening a new store at Royal Victoria Place and in Tunbridge Wells. We cannot wait to welcome both new and existing customers and look forward to offering even more of our British customers the chance to experience the wonderful world of Søstrene Grene.”

Nicky Blanchard, Centre Manager at Royal Victoria Place, said: “We’re delighted to welcome Søstrene  Grene to Royal Victoria Place, another fantastic new retailer to add to our expanding retail mix.”  

Lee Colyer, Director of Finance, Policy & Development at Tunbridge Wells Borough Council said: ‘The Council is very pleased to welcome Søstrene Grene to the shopping centre and we think visitors to the town centre will be delighted to see this new arrival.

‘When we acquired the ownership of the centre we were committed to seeing occupancy and footfall increase. This is already happening and the clear message is that Tunbridge Wells is a good place to be.’